Made:       2019

Shown:    ITV Channel 

I was approached by curator Charlie Levine to create an ident for British Broadcaster ITV.

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As part of ITVs commissioning of 52 British artists over the course of 2019, I was featured as their 'Week 9' Artist. For this I conceptualised, designed and made their main channels on-screen identity. Inspired by the channels cue mark (a rotating on-screen black and white graphic indicating the introduction of the advertisement break), I creating a sculpture that plays with light and shadow reminiscent of this feature.

Photography by Theo Deproost